Category: Darren
The importance of getting the right brief
It must have happened to everyone working in PR and marketing. You get a brief, exceed the targets and proudly present the results expecting the Continue reading
The 4G auction: What it means for PR
4G – it’s like 3G, but faster It’s safe to say any tech PR types hoping to send out mobile news today would have spent Continue reading
The consumer experience of 2012
Yesterday Ofcom released ‘The Consumer Experience 2012,’ its annual report into the consumer experience of the fixed and mobile, internet and digital broadcasting markets. The link to the full report Continue reading
A simple solution to Olympic reputation challenges
Suffice to say the last week and a bit haven’t been brilliant for PR surrounding the Olympics. Between the complete faff around security staff, massively Continue reading