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A week in Los Angeles: The PROI exchange programme in action

‘I jumped off the plane at LAX with a dream in my cardigan. Welcome to the land of fame excess (woah). Am I gonna fit

Written by

Megan Hill

21^st September 2023

France says “non” to iPhone 12

Apple has been told to halt sales of iPhone 12 in France due to concerns that the handsets are emitting too much electromagnetic radiation. The

Written by

Andrew Shephard

17^th August 2023

Why messaging is the root of creativity

Maybe it’s because it’s been Cannes and award season in ‘PR and marketing land’ — but there has been some genuinely fantastic work recently. Three

Written by

Ben Smith

25^th July 2023

Consumer tech PR: weathering the ongoing cost-of-living crisis

When it comes to your personal spending, would you choose to rein back your streaming subscriptions over cutting your consumer tech purchases? How about reducing

Written by

Megan Hill

5^th July 2023

Cross-market communications: building an effective agency network

Earlier this month, my colleague Chris King and I had the pleasure of hosting a PRmoment tech event, centred around international PR and cross-market communications.

Written by

Kiran Saini

30^th June 2023

The democratisation of creativity — is it a power we all possess?

The curtain has just come down on this year’s Cannes Lions International Festival of Creativity. And amid all the usual glitz and glamour, one unavoidable

Written by

Debby Penton

27^th June 2023

Pitch perfect: five ‘media relations myths’ to remember

There are plenty of reasons to seek out the support and expertise of a PR firm. For many businesses, though, it’s all about coverage. Whether

Written by

Samantha Browning

15^th June 2023

Putting Wildfire’s ambition into action: our Do Good journey

At Wildfire, our core values unite us all. Be bold. Be informed. Be exceptional. And Be yourself. This has driven our behaviour for years now

Written by

Louise Palmer

13^th June 2023

Two heads are better than one — Joint MDs make a great combo

When people first start in PR, they’re encouraged to work collaboratively in teams. After all, sharing tasks and responsibilities is the foundation of how good

Written by

Chris King

23^rd May 2023

Bring your A-game to demand generation

With the cost of customer acquisition skyrocketing, it’s more essential than ever to have a clear demand generation strategy flanked by solid marketing and growth